Friday, March 30, 2018

What's your decision flow process?

As a fiduciary-model PBM, free education is a core part of TransparentRx's strategy. Think about it, we win when clients are educated and our competitors or non-fiduciary PBMs win when clients are illiterate. 

I'm often asked, "why do you give away valuable information for free? Aren't you just shooting yourself in the foot? 

The answer is no; watch the video to learn why. HINT: A lot of people watch Bruce Lee movies but that doesn't mean...By the way, I took this clip from my favorite televison show Billions.

If you have to ask what's the difference between a fiduciary-model PBM and a transparent PBM then for all intents and purposes you are illiterate. Non-fiduciary PBMs generate the bulk of their free cash flow from uneducated purchasers. Don't be a stock jockey or better yet don't hire one! Learn the ins and outs of managing pharmacy benefits.

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